Elite
SERVICES
Brand Identity
Marketing Collateral
YEAR
2024
INFO
Elite international trading Pvt limited, is a import & export company based in Saudi Arabia. They provide import & export services in all sectors internationally.
PROBLEM
The challenge was to design something unique, and it should be simple, legible, and easy to understand. The logo should reflect their brand personality and core values, which were trust, authentic, fast, and accountable.
SOLUTION
I tried different sketches, more than 50, and tried different concepts, then an idea spark in my head, why not to combine a cargo ship and letter E, which was the initial letter of the company. I combined the cargo ship with letter E, which was the initial letter of the company. I tried to design a minimalistic concept that is easy to understand, less complicated, and legible. These bold lines with sharp curved edges show the movement and the overall strong design, which reflects the brand's
