Loop Coffee
SERVICES
Brand Strategy
Logo & Brand Identity Redesign
Marketing Collateral
YEAR
2026
INFO
IRFAN JUNEJO is the well-known Pakistani influencer, storyteller, and content creator. People know him by his exceptional story-telling and content creation. Irfan Junejo opened his cafe a few weeks ago, and I noticed that his cafe logo was not as creative as he is, which led me to consider redesigning both his cafe logo and the entire brand identity.
PROBLEM
The current logo feels really generic, it has no meaning, no distinctive element to stand out and you can find the similar Loop icons on the Internet.
SOLUTION
The initial idea was to create something unique and relevant to the industry while keeping the Loop icon intact. I created a stylized loop icon and combined it with the coffee mug. It’s a distinctive, memorable brand mark and relevant to the industry.
