Lumera
SERVICES
Brand Strategy
Brand Identity design
Marketing Collateral
YEAR
2026
INFO
Lumera was created with a simple belief: healing should be gentle, intentional, and beautiful. In a world of aggressive solutions, Lumera takes a softer, more thoughtful approach to acne care one that respects the skin instead of fighting it.
PROBLEM
The challenge was to design something minimalist, distinctive, and timeless, conveying a sense of caring, gentle, and clean vibes with attention-grabbing visuals, and it should be different from the typical medical acne patches.
SOLUTION
I crafted the full brand identity design, researched thoroughly, explored different directions, drew more than 100 sketches before finalizing the final brand mark, and created a full brand system to stand out from the competitors.
