Men's Corner
SERVICES
Brand Strategy
Logo & Brand Redesign
Marketing Collateral
YEAR
2026
INFO
Men’s Corner Grooming lounge is a men salon located in Islamabad, Pakistan. They provide services such as, cutting, beard, facials and manicure/pedicure. Their goal is to provide best hair treatments in town, and satisfy their costumers with customized hair styles according to facial features of their clients.
PROBLEM
The current logo and branding are very generic, lacking any unique elements to distinguish them from competitors; there is no story to tell, no personality, and without proper branding, there is no recognition. The logo is just a font with a hanging scissor in the middle; it is the most cliché logo idea for most of the men's salons. It lacks the brand mark and is not proportionally balanced.
SOLUTION
The initial idea was to create something unique and relevant to the industry while keeping the Loop icon intact. I researched thoroughly and studied brand competitors and target audience. After drawing more than 50 sketches and different directions, I chose this brand mark. It’s a man's face with a mustache, hair, and the letter M hidden in the hair.
